Successfully Treating Websites As Patients for a wholistic approach to Website Marketing.
As website marketing physicians, our goal is to build and maintain a healthy online presence.
By adopting a holistic approach inspired by Eastern medicine, we can diagnose and treat our websites more effectively.
The Website as a Living Entity
Viewing your website as a living, breathing organism can revolutionize your approach to online marketing. Search engines like Google already perceive websites this way, so aligning our perspective can lead to better results.
The Lifeblood of Engagement
Just as blood nourishes the human body, visitor engagement is the lifeblood of a website. This vital flow includes:
- Clicking through links
- Reading pages
- Scrolling content
- Interacting with elements
These activities carry essential "nutrients" throughout your site, maintaining its vitality and function.
Diagnosing Website Health Issues
Oxygen Deprivation
A lack of visitors is akin to oxygen deprivation in the human body. Without adequate traffic, your website will struggle to thrive. Symptoms may include:
- Low search engine rankings
- Poor conversion rates
- Stagnant growth
Blockages in the System
Just as foreign bacteria can block nutrient absorption in the body, certain factors can impede the flow of "link juice" through your website:
- Broken links
- Poor internal linking structure
- Outdated or irrelevant content
Treating Your Website Holistically
To maintain optimal website health:
- Encourage circulation: Create compelling content that keeps visitors engaged and moving through your site.
- Remove blockages: Regularly audit and fix broken links, improve site structure, and update content.
- Boost immunity: Implement strong security measures to protect against threats.
- Provide proper nutrition: Offer valuable, relevant information to satisfy both visitors and search engines.
By adopting this holistic approach, you can nurture a thriving online presence that attracts and retains visitors, ultimately leading to better search engine performance and business success.
About the author
Krisada Eaton - 20+ years Sr. SEO Professional
Krisada is a once upon a time portrait artist turned marketing geek.
As a 20 something self-employed portrait artist working from home, Krisada desperately sought out ways to market his new fine arts business in a world before Google ....which eventually led to a marketing manager career in the beverage industry.
Later he transitioned to be a marketing director within the flexible packaging industry.
After 9/11, Krisada left the traditional print marketing and advertising world behind to pursue a freelance self-taught web design career.
Becoming proficient in the newly born Google universe from within the internet ad agencies and website production houses of Orlando Florida during the wild wild west cowboy days of SEO's Golden Era, was inherently the shot gun education you'd imagine it would be.
Since then, as the owner and Sr. SEO Specialist for Florida SEO he's helped numerous small mom and pop businesses to Fortune 500 corporations find success online thru his no frills nuts & bolts style of search engine marketing.
Now with his newly formed Real SEO™ brand, Krisada hopes to take individual leaders and businesses beyond the confines of conventional marketing boundries.
"As a creative I naturally over analyze everything I see and think. Fortunately, I've discovered that overthinking can be a superpower in my capacity as a marketing analyst and specialist. By leveraging this ability, I've been able to successfully grow businesses online for the last 20 years, by turning endless rabbit holes into data driven destinations."
~ Krisada
Currently, Krisada lives and travels the digital nomad, workity gypsy life between Florida, New England and Hawaii.